Perfect Fools

At PF we’re dedicated to making the most of the incredible new communication tools we now have at our fingertips. Mobile, social, web, or a delicious mix of the real and virtual worlds. We eat it all up. But not for its own sake. We love technology for the solid connections it can help to form between living, breathing human beings. It all comes down to something very ancient and analog: conversation. Digital just lets us grow meaningful conversations on a scale never seen before.

We live in exciting times. At long last brands can stop talking at people – interrupting and peppering them with thousands of unwanted messages – and start talking with them. Attracting with real value, relevance, inspiration, entertainment, services, or all of the above. In other words, they can act less like annoying salespeople and more like warm, engaging, trustworthy friends.

Just as in any other conversation the keys are to be interesting and to listen (of course it doesn’t hurt to be amazing, insightful, surprising, elegant, likeable, knowledgeable and reliable along the way, but we’ll get to those bits later on ;)